We’re one of the Best New Blogs of 2009:

This year, one new site embodied the larger-than-it-seems Tumblr zeitgeist better than others: Mad Men Footnotes.

TV recaps had become a moribund genre. Thousand-word recaps of things you already saw, recaps were the downtrodden hookers of internet discourse: felicitous with their views, but leaving behind the emptiness of sloppy seconds. Mad Men Footnotes flipped the genre around. It wasn’t about the telling you what you just watched — it was about exploring the entire universe that it created. Through short posts that allude to passing show references (Rothko, Ann-Marget, salted ice cream), the site made history feel like the present.

Just as Mad Men uses the ’60s as a prism through which to understand contemporary advertising and desire, Mad Men Footnotes is shorthand for understanding blog culture. It is the quintessential use of the platform: a reblog of a reblog designed for reblogging.

Well, we accept this recognition with quite dignity and grace a burst your chiseled cheeks grin.

[image via AMC]