December 25, 2009
If Marlboros are for Cowboys then Lucky Strike is For Magical Men. Leo Burnett, creator of the Marlboro man, was once asked why he smoked Marlboro cigarettes. Burnett responded: “ I guess my feeling is pretty well summed up in the remarks of the vice-president of a competitive agency. When asked why he was smoking a not-too-popular brand of cigarette: ‘In my book there is no taste or aroma quite like bread and butter.’ “ This ad is from the 1936 Lucky Strike print campaign.

If Marlboros are for Cowboys then Lucky Strike is For Magical Men.

Leo Burnett, creator of the Marlboro man, was once asked why he smoked Marlboro cigarettes. Burnett responded: “ I guess my feeling is pretty well summed up in the remarks of the vice-president of a competitive agency. When asked why he was smoking a not-too-popular brand of cigarette: ‘In my book there is no taste or aroma quite like bread and butter.’ “

This ad is from the 1936 Lucky Strike print campaign.

9:57pm
(No. OF NOTES: 29)