Sal lamented that over the past 10 years he watched his career get washed away.
“Every one wants photography.”
He was right, of course, by the mid sixties advertisers used photography rather than illustrations. But before that abrupt shift in the consumer landscape there was a company called Cooper Studios who revolutionized old illustration concepts through the use of perspective, dimensions, and color in their drawings.
Here is a fascinating interview with illustrator Murray Tinkleman. Murray worked in the Cooper studio bullpen in the late 50’s. He talks about what it was like to work at a cutting edge ad agency for $90 bucks a week with a pregnant wife at home.