This is a Heinekien ad from 1967. They don’t seem to be targeting the affluent housewives of the Draper household. The 1961-62 ads are even more sterile, masculine, and dull. 

In 2005 the men from Heinekien plopped Jennifer Aniston in an ad. Males between the ages of 35-49 make up the majority of Hienkien swillers.