“Looks good. By the way it has Julian Koenig’s fingerprints all over it.” 

Don delivers this backhanded compliment to the painfully hip young pitchmen (the kid with the greaser hair and the Austrian twink) in Season 2. Koenig was a ‘legendary’ ad man of the sixties. He came up with the ‘Lemon’ campaign for Volkswagen — the ad which Don and co. enviously snark on— and the indelible/catchy Timex’s slogan (‘Takes a licking keeps on ticking’). Koenig has been in a year 40 year pissing match with his former creative partner George Lois, the creative mind behind Esquire’s most iconic covers (Incidentally, Esquire is still dry humping Louis’ ideas.)

Above is another Keonig ad . And this is a clip of a This American Life segment did on the Koenig and Lois rivalry. It’s called ‘Mad Man’ and it is dope.